Cecilia Hara Patterson, MA, CMRS
An entrepreneur since her early twenties, Cecilia is a market researcher by profession. Has served the research industry for 20 years, servicing clients in all sectors of economy. Her profession started in Southern Africa, Botswana where she opened the first full service marketing research agency.
Cecilia has worked on many research projects including multi country research projects in Africa. She is a professional consultant specialising in Marketing, with extensive experience in insights, intelligence, analysis consultancy focusing on Positioning (image + awareness = usage), Effectiveness (reach + impact = action) and Experiences (attitude + satisfaction = loyalty).
In addition, Cecilia has presented papers at industry conferences, and on invitation, has presented papers to university students.
MTC Marketing Research Solutions
MRS Awards 2014 - Industry event:
US Industry Events
Other information of interest
Cecilia is industrious, resilient, enthusiastic, confident, creative, innovative with young and fresh ideas that are relevant and applicable in the market.
Her education is from Malawi, Botswana, South Africa and United Kingdom. Her executive experience includes serving on a Council, Advisory Committee and as a Trustee.
Her resume and references are available on request.
UK Industry Events
Marketing Research Industry news
"The UK professional business of evidence market, generates up to £3bn a year and employs close to 60,000 highly qualified people." PWC report
In the current news, the UK research market has grown by 62%. Generating nearly £5bn. Click link below to read https://www.mrs.org.uk/article/mrs/uk-research-market-grows-by-62-to-48-billion
"The UK research industry remains larger per head in the world, with £61 spent on research per capita."